![]() To make it easier for brands to explore royalty-free music for use on TikTok, we recently launched the Audio Library. All songs in the CAL are pre-cleared for commercial use, so businesses don't have to go through the lengthy process of obtaining licenses on their own. The Commercial Audio Library (CAL) is a growing collection of songs and sound effects from around the world, sourced from emerging artists and top-tier music houses across a variety of styles and genres. We know that sourcing and licensing music for branded content can be a pain point for brands, so last May, we launched our royalty-free music library for commercial use. One Kantar study found that TikTok was the only platform where ads with audio generated significant lifts in both purchase intent and brand favorability. ![]() It's hard to overstate the importance of sound on TikTok. ![]()
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